You're insecure, don't know what for You're turning heads when you walk through the door Don't need make-up to cover up Being the way that you are is enough Everyone else in the room can see it Everyone else but you Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful If only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know, oh, oh You don't know you're beautiful, oh, oh But that's what makes you beautiful So come on, you got it wrong To prove I'm right, I put it in a song I don't know why you're being shy And turn away when I look into your eyes Everyone else in the room can see it Everyone else but you Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful If only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know, oh, oh You don't know you're beautiful, oh, oh But that's what makes you beautiful Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful If only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know, oh, oh You don't know you're beautiful, oh, oh You don't know you're beautiful, oh, oh That's what makes you beautiful
You're insecure, don't know what for You're turning heads when you walk through the door Don't need make-up to cover up Being the way that you are is enough Everyone else in the room can see it Everyone else but you Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful If only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know, oh, oh You don't know you're beautiful, oh, oh But that's what makes you beautiful So come on, you got it wrong To prove I'm right, I put it in a song I don't know why you're being shy And turn away when I look into your eyes Everyone else in the room can see it Everyone else but you Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful If only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know, oh, oh You don't know you're beautiful, oh, oh But that's what makes you beautiful Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful Baby, you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground, it ain't hard to tell You don't know, oh, oh You don't know you're beautiful If only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know, oh, oh You don't know you're beautiful, oh, oh You don't know you're beautiful, oh, oh That's what makes you beautiful
O videoclipe da música foi lançado em 19 de agosto de 2011, quase um mês antes do single ser disponibilizado oficialmente.
Um dos compositores da faixa, Savan Kotecha, revelou ter escrito a letra originalmente para sua própria esposa.
Embora a letra trate de um rapaz tentando elevar a autoestima de sua parceira através de declarações de amor, o foco principal é o impacto emocional dessa afirmação.
O tracklist inclui uma face B intitulada “Na Na Na”, que também foi inserida em edições especiais do primeiro álbum Up All Night.
O sucesso do single foi massivo, alcançando o primeiro lugar nas paradas musicais do Reino Unido, Irlanda, Escócia e México.
Além do topo das paradas em quatro países, a faixa integrou os dez primeiros lugares em Austrália, Nova Zelândia, Canadá, Japão e Estados Unidos.
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